Miscellaneous Design Pieces
This is a sampling of my InDesign work. I will give a brief description of each piece and the process used to get there. Customer Experience Map: Dunkin Donuts For this class project, I had to analyze a store, interview customers, and make a map of customers' experiences while visiting the store. I could also suggest improvements to the system. Personas of customers attending the specific Dunkin' Donuts I chose After interviewing four people and making eight quick sketches of map ideas, I settled on a three-row format: a timeline of events, user emotions throughout the process, and a list of improvements based off those emotions. Since the map's purpose was to suggest store improvements as well as map the customer experience, I figured this format tied the purposes together well. For the final version (top), I added the Dunkin Donuts colors (modified for readability), a line indicating the neutral emotional state for reference, and removed the boxes...
