Miscellaneous Design Pieces
This is a sampling of my InDesign work. I will give a brief description of each piece and the process used to get there.
Customer Experience Map: Dunkin Donuts
For this class project, I had to analyze a store, interview customers, and make a map of customers' experiences while visiting the store. I could also suggest improvements to the system.
After interviewing four people and making eight quick sketches of map ideas, I settled on a three-row format: a timeline of events, user emotions throughout the process, and a list of improvements based off those emotions. Since the map's purpose was to suggest store improvements as well as map the customer experience, I figured this format tied the purposes together well.
For the final version (top), I added the Dunkin Donuts colors (modified for readability), a line indicating the neutral emotional state for reference, and removed the boxes around each set of improvements in favor of columns.
NU Sci Article Layouts
I design print layouts for NU Sci, the campus science magazine.
Customer Experience Map: Dunkin Donuts
For this class project, I had to analyze a store, interview customers, and make a map of customers' experiences while visiting the store. I could also suggest improvements to the system.
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| Personas of customers attending the specific Dunkin' Donuts I chose |
After interviewing four people and making eight quick sketches of map ideas, I settled on a three-row format: a timeline of events, user emotions throughout the process, and a list of improvements based off those emotions. Since the map's purpose was to suggest store improvements as well as map the customer experience, I figured this format tied the purposes together well.
For the final version (top), I added the Dunkin Donuts colors (modified for readability), a line indicating the neutral emotional state for reference, and removed the boxes around each set of improvements in favor of columns.
NU Sci Article Layouts
I design print layouts for NU Sci, the campus science magazine.
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| Created (right) for the Spring 2017 campus issue of NU Sci; the left article I designed for fun |
Hey can i know your email address? Would love to talk about Ed and your view on it
ReplyDeleteNice blog. Customer experience map is more linear, mapping the specific touchpoints at which a consumer interacts with a brand on the path to purchase
ReplyDelete