Miscellaneous Design Pieces

This is a sampling of my InDesign work. I will give a brief description of each piece and the process used to get there.

Customer Experience Map: Dunkin Donuts




For this class project, I had to analyze a store, interview customers, and make a map of customers' experiences while visiting the store. I could also suggest improvements to the system.

Personas of customers attending the specific Dunkin' Donuts I chose





After interviewing four people and making eight quick sketches of map ideas, I settled on a three-row format: a timeline of events, user emotions throughout the process, and a list of improvements based off those emotions. Since the map's purpose was to suggest store improvements as well as map the customer experience, I figured this format tied the purposes together well.

For the final version (top), I added the Dunkin Donuts colors (modified for readability), a line indicating the neutral emotional state for reference, and removed the boxes around each set of improvements in favor of columns.

NU Sci Article Layouts

I design print layouts for NU Sci, the campus science magazine.

Created (right) for the Spring 2017 campus issue of NU Sci; the left article I designed for fun

Comments

  1. Hey can i know your email address? Would love to talk about Ed and your view on it

    ReplyDelete
  2. Nice blog. Customer experience map is more linear, mapping the specific touchpoints at which a consumer interacts with a brand on the path to purchase

    ReplyDelete

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